Description: Electric Rifle, Wm Gent Manufacturing Company, 1920s (exact date unknown), in 1895 the Automatic Target Machine Company made one of the most interesting, inventive coin-op machines ever made. The object was to shoot a rifle at a bull's eye target. The neat thing about this game was that when you fired the electric rifle, the bullet hole appeared on the target! In the 1920's, William Gent, an arcade operator and game reseller, revamped the machine calling it Electric Rifle. He added a wood cabinet where before there was a cast iron lollipop shaped stand for the target. In Gent's Electric Rifle there were airplanes that if hit would spin its propeller, ducks that would quack when hit, and other interesting targets.