Description: Motorama, Genco, 10/57, similar to Genco's 1958 Space Age and Chicago Coin's 1959 Jet Pilot. In Genco Motorama you steer a car, and have a push/pull lever for forward and reverse. The object is to steer the car onto the different ramp targets and rollover switches to work your way across the USA from NY to LA. Use steering wheel and forward/reverse to direct Motor Rama car over lit rollover buttons (any part of the front or rear of the car over a rollover will score). Regulate Motorama speed (forward and reverse) by pushing in or pulling out the "Automatic Drive" knob. Steering is pulsed by the wheel. White rollovers score single, red standups score double (that is move the car twice as far across the map.)

Two motors used in the Genco Motorama car - one that powers one rear wheel (driver side) and one that uses a leather clutched user steering wheel to steer the front wheels. The two motors appear to be from Pittman of Sellersville PA (the DC-60 looks correct.) Genco changed the motors during production, as the wheel drive motor was not strong enough for longevity. The steering motor is a bit odd, as the steering wheel must be turned many times to get the car to steer hard. This is by design, so the steering is more nuanced. Another change during production was the motor drive wires on the rotating cuff from a single to double wiper design. This wiper cuff assembly is how the car's drive motor wire does not get tangled.

The tires for the Genco Motorama car are a huge issue. The originals for sure will be rotted. New tires are hard to come by, as a collector made a limited number of them 10 or 20 years ago. Luckily you can 3d print tires using a soft TPU filament (I've tried TPE filament, but it is not soft enough) . Another part that is often broken is the front bumper, which can also be 3d printed using this STL file. This bumper has a rounded bottom so the car's front will activate the playfield rollover switches. It also has a front bumper for hitting the standup targets in the 3d design.

The front "glass" of the Genco Motorama is actually plastic with a "Genco" and "10 cents" silk screen decal designs. Original plastic car body used is a "promo" toy car (promo cars were promotional toy cars given out by car dealers to potential new car buyers). The Genco Motorama car is a 1957 Plymouth Belvedere 2-door made by Johan (a 1958 Belvedere or Fury Johan promo car will also work, as the only difference is the front grill and side stripe). These Johan promo cars came in many colors, and Genco Motorama used a variety of colors.

If you have a Genco Motorama for sale please let me know at cfh@provide.net

If you are repainting a Genco Motorama cabinet, these colors work well: Krylon 1806 Sun Yellow, Krylon 1501 Gloss White or Ivory white, Krylon 1910 True Blue, Ace Hardware 17016 Ace Orange. Note the original legs for Motorama are red.